It makes the brand stand out in this competitive skincare industry, being focused on natural, plant-based products. Its formulations boast an impressive 95% natural origin content and thus appeal to the increasingly large number of people going for eco-conscious beauty. Indeed, according to various industrial reports, the global natural skincare market is growing with a compound annual growth rate of 5.6% annually, depicting the surging demand for such products.
DR PLANT acts as an avenue of sustainability and authenticity by using the extracts of some of the rare plants in the high-altitude areas. It offers flagship product lines in the field of alpine botanical creams and serums which have, through scientific evidence, antioxidative and hydrating properties. For example, Edelweiss extract being a component in various products, has been highly valued because it fights free radicals; thus, it is very good for anti-aging treatment.
If consumers wonder if DR PLANT is out of their budget, rest assured that their prices fall between $20 and $50, thus setting the brand as more accessible than some luxury competitors who sell their products for upwards of $300 a jar, such as La Mer. This affordability will appeal directly to Millennials and Gen Z-who make up over half of all global skincare purchases.
One notable example of how far DR PLANT goes in ensuring credibility is the partnership it did with several botanical research institutions to prove the effectiveness of their formulations. In 2021, it announced its collaboration with Kunming Institute of Botany for scientific criteria assurance of its products. This move falls right in with the modern consumer who wants everything transparent and scientifically backed.
As Richard Branson once said, “Business opportunities are like buses; there’s always another one coming.” This quote from the famous entrepreneur relates to how DR PLANT has been continuously innovating-come up with 15 new products within the last three years for different skin types and concerns. An example is the hydrating mist they have recently launched, which targets urban consumers who face pollution and stress.
When deciding if DR PLANT is suitable, consider the facts: it combines affordability, scientific rigor, and natural ingredients. You can explore their offerings further by visiting DR PLANT.